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Linguistics Essay Example | Topics and Well Written Essays - 1250 words

Etymology - Essay Example Single BMCC understudy. 4) Jun-ho (Male, 28) †Single City understudy 5) Jun-gil (Male, 28) †Married. ...

Tuesday, October 8, 2019

Low carb better than low fat to prevent cardiac disease Assignment

Low carb better than low fat to prevent cardiac disease - Assignment Example ed, parallel-group trial with the aim of examining the effects of low-carbohydrate in comparison to the effects of a low-fat diet on body weight and CVD" (Bazzano et al., 2014, p. 308). The participants included representatives of all populations and observation were made for a period of twelve months. In the previous studies either the participants failed to complete the study, had low participation, involved small size, failed to examine the effect of low-carbohydrate on weight reduction or did not take into consideration the population diversity. However, the present clinical trial involved examination of the effect of low-carbohydrate diets on weight loss, included black members that were previously ignored and had high completion rate of eighty percent and the sample size relatively bigger (Bazzano et al., 2014). Therefore, the outcome of the investigation was more accurate and convincing. Consumption of diet with low-carbohydrate results to a reduction of weight and CVD risk factors compared to low-fat diets. The low-carbon and low-fat diets use contribute to decline of plasma glucose, blood sugar, creatinine and serum insulin levels in an uniform fashion among the diverse population of the participants (Bazzano et al., 2014). Therefore, persons intending to lose weight or reduce CVD risk factors can decide to consume a diet with low-carbohydrate as opposed to low-fat diets. Furthermore, the policy makers can plan on policy intervention applicable to diverse groups in the United States as opposed to using of different policies for various groups since similar foods have same effects on diverse populations. The study is of significance to the research centers because it has increased knowledge about effects of low-carbohydrate and low-fat diets on reduction of weight and CVD risk factors. The health caregivers can comfortably recommend the use of low-carbohydrate diet s to people with obesity for reducing weight and CVD risk factors There has been a major

Monday, October 7, 2019

Obama care or romney care.which care would you prefer and why (I Research Paper

Obama care or romney care.which care would you prefer and why (I prefer obama care) - Research Paper Example U.S. President Barack Obama offers the Obamacare as the health care for America while former Massachusetts Governor Romney offers the â€Å"Romneycare† healthcare program. It is very important that the healthcare program of the winning president favors the people. That it solves the long time problem of the state and benefits all the Americans. Many claim that Obamacare and Romneycare offer no difference. Though the two healthcare programs exhibit many similarities in their plan, they still hold key distinctions. These distinctions tend to show that Obamacare seems a lot more favorable to the American people. Healthcare programs concentrate on three main areas namely employer-provided insurance, Medicare for seniors and Medicaid for the poor. While both programs require individuals to purchase their own health insurance, they offer different plans on Medicare. Romney offers a â€Å"premium support† method of paying health insurance while Obama opposes it and plans to cut the health budget while maintaining the healthcare benefits. Obama plans to cut $716 billion from health budget by reducing reimbursement to health care providers and cutting overpayments to health insurance companies (Burd). In the long run, Obama’s healthcare program can actually improve the healthcare system of the U.S. and its whole economy. While providing quality Medicare to its people, a large amount of money will be saved from cutting the healthcare budget that goes into waste. This will also solve one of the country’s biggest financial problems. In addition, Romney claims that Obamacare is an inappropriate Healthcare program for the country and promises to replace it with his own Romneycare program. But then again, the Romneycare program includes many conditions that seem to be non-beneficial to its people. One of which is the Medicaid program which tends to provide health insurance subsidy for

Sunday, October 6, 2019

American me Essay Example | Topics and Well Written Essays - 500 words

American me - Essay Example It usually comes to the aid of developing and under-developed countries when disasters such as war, hunger and terrorist attacks happen. The people of America come from different origins; we do not look at ethnical backgrounds of people but their nationality (Swirski). Our culture is described as mainstream American culture which combines a number of cultures for example, the European, and African-American. As an American citizen by birth, I am patriotic to my country, ready to serve whenever called upon. I love hiking and sea sports which Americans are well known for. Every summer holiday we go for camping and skiing with my family and sometimes my friends too. Being the tourists that we are I have visited a lot of places and different states, and interacted with different people. The American people are usually givers and this characteristic is a foundation passed on from one generation to another. My parents taught me to give at a tender age; we used to carry the things we do not need to church where they were then distributed to the less fortunate in the community. Sometimes they were sent to Africa to war tone countries where there are no resources. I travelled to Africa once, not on a welfare journey but on safari, I was astonished at the rich culture the people had, they were welcoming living as brothers and sisters. They share what they have however little it may be, one time I thanked God for all I have. They had animals which I only used to see in the Zoo and others in books only, For example the lion king of the jungle, the antelopes, gazelles and hyenas animals that can only survive in savannah areas. I love to enjoy life, I believe that we only live once and so we should enjoy life. That is what I do by sharing time with my friends and appreciating them, spending time with my family and partying. Americans are known for hosting the best parties and staying till dawn. This is the best way to

Saturday, October 5, 2019

Jazz by Toni Morrison Essay Example | Topics and Well Written Essays - 2500 words

Jazz by Toni Morrison - Essay Example Morrison is also called a historian because she writes about the African-American life long experience happened with them in American history temporally and spatially. She also depicts African-American female characters as heroes in most of her novels. Even, it is commented that she has proved herself a hero for all Americans because of her marvelous writings. Morrison experienced many tragedies in 1993. Her mother died and her home in Grand View-on-Hudson, New York, was destroyed by a fire. She also experienced a great honor when she received the Nobel Peace Prize in Literature in that same year. She was the eighth woman and the first black woman to receive this ("Morrison, Toni" 2) "Morrison's enduring popularity, somewhat rare for a novelist of such high literary stature, became evident in 1996, when Song of Solomon resurfaced on bestseller lists after a push from one of Morrison's more powerful fans, the talk-show host and one-woman media empire Oprah Winfrey, who also starred in the 1998 film version of Beloved" ("Morrison, Toni" 2). After graduating from college, Morrison went on to teach English. She eventually married and started a family. She continued teaching while taking care of her family. All of her novels are woven with many themes. She communicates the sense of loss that African-Americans experienced after the end of slavery. Often Morrison's characters struggle and fail to find their true selves. They seem disconnected from their community and past. Ancestry is also evidently important to Morrison and she believes that it is characteristic of black writing. Morrison is constantly placing her characters in extreme situations that we think human beings cannot bear. These extreme conditions show their true nature. She weaves several other messages throughout her novels. She believes that to be free, one must take risks. Morrison does not advocate irresponsibility. She believes in being responsible for one's choices. She also believes that innocenc e has to be lost in order for the person to grow. The Setting of Jazz The setting of Jazz is in Harlem during the 1920s. This was a place of promise of a better life for Black Americans, which turns to disappointment for most when they get there. The city was full of excitement, chaos and energy. There were Jazz Clubs everywhere and music all the time ("Editorial Reviews" 1). The story begins with Dorcas' funeral. Violet has just tried to slash the dead girl's face with a knife. Her husband Joe had been having an affair with Dorcas and shot her after she rejected him. The overall atmosphere is bittersweet. The story is not written in a chronological order. It goes from the present, back to the past when Dorcas was still alive and back to the present again. It is written in different points of view that when put together tells a bigger story. The story is written in third person and the narrator has omniscient knowledge. (Treherne, 208) The narrator tells not only what is in the char acter's mind, but also what is going on outside of them. The narrator at times seems to not have any more control over the story than the reader. The major themes in the novel are youth versus age, music and memory. Youth versus age is one of the central themes. The main relationship in the novel is between "Joe Trace, a fifty year old man, and Dorcas, who is in her late teens" ("Jazz Major Themes" 1). Dorcas becomes a symbol of youth throughout the

Friday, October 4, 2019

Coffee Industry and Todays Economics Demands Term Paper

Coffee Industry and Todays Economics Demands - Term Paper Example This essay stresses that economists posit that increased supply control, price regulation and fair trade initiatives could help solve the current coffee crisis. Fair trade guarantees farmers a fixed minimum price for their coffee, which can equal nearly two or three times the unsubsidized market price. Fair trade also eliminates the middlemen exporters involved in the coffee trade, who often pay farmers below market rates and then sell at the rates set by the New York Coffee Exchange, pocketing the excess money for themselves. This paper declares that the decline of the coffee prices is the worst news for the farmers but it is not as bad news in United States of America as in any other part of the world because they are the largest consumers of coffee. The world trade organization also plays a key role in determining the price of coffee. The policies of the world trade organization supports free trade which benefits both exporters and importers but at the end who is benefited largely depends on the price of the coffee. Because of the fall in demand the price of coffee has also fallen, which is quite natural considering the demand and supply function of the microeconomics. If there is less demand, the price of that particular commodity takes a toll and the price automatically falls. The price of coffee has taken a toll because of the decrease in demand, the only way out for the farmers and for all other people who want coffee to generate much more profit is to promote coffee and make sure that more and more people across the globe drink coffee.

Thursday, October 3, 2019

Peer Assessment Essay Example for Free

Peer Assessment Essay This paper discusses the implementation of peer assessment strategy that I carried out in a primary school in Dar es Salaam during my practicum. It consists of a background, rationale, the implementation process and conclusion. The challenges encountered and their possible solutions on how to overcome them.. Background Black and William (1998) define assessment as all those activities undertaken by teachers, and students in assessing themselves, which provide information to be used as feedback to modify the teaching and learning activities in which they are engaged. There are two major types of assessment, formative assessment and summative assessment. And thus, Peer assessment is one of the forms of formative assessment. Besides, Higher Education Academy- UK, (2006) is an alternative form of assessment in which learners are given the opportunity to measure and evaluate each other’s compliments of the specified learning outcomes. It is used to involve students more closely in their learning and its evaluation and enable them to really understand what is required of them. (Phil et al 2006) This is a form of formative assessment which teachers can use in class assignments, tests, presentations, project based work and practical tasks. These tasks can be performed by learners either in pairs, by multiple assessors’ or in groups. It is where learners consider and specify the level, value or quality of a product or performance of other equal status learners (Topping, 2008). This therefore means that learners are able to learn better because they assess their peers work and give appropriate feedback which helps them to improve their own work. It also leads to a number of benefits in terms of the learning process for instance encouraging thinking, increasing learning and increasing students’ confidence Gardner (2006), students find it easier to make sense of criteria for their work if they examine other student’s work alongside their own. It is uniquely valuable because the interchange is in language that students themselves would naturally use, because they learn by taking roles of teachers and examiners of others (Saddler, 1998) Rationale Eckstein and Noah (1992) argue that teachers teach to the test therefore leaving out some non-examinable but important skills set out in the curriculum. This is evident because most schools in the developing world concentrate on exams which is summative assessment and because of the backwash of this type of assessment, it impedes rather than promote social justice by locking many young people out of the education system, (Cunningham 1998). This summative assessment limits potential in enhancing teaching and learning which makes learners not to get prompt feedback to help them improve on their performance (Brooks, 2002). PA saves the teachers’ time because it takes a shorter time to mark and grade assignments using it than when a teacher marks all the books. This gives the teacher ample time to prepare for other lessons. By using PA, the teacher is able to give feedback to the pupils in a littler time than when the teacher uses traditional method of marking. PA was introduced with an intention to encourage students to take responsibility for their learning. It makes them feel valued because their suggestions are put into account. According to Irons (2008) PA encourages dialogue between the teacher and learners themselves as they negotiate the best assessment criteria when making a rubric to evaluate their work. This makes students really understand what is required of them. Phil Race et al, asserts that students learn deeply when they have a sense of ownership of the agenda and if PA is done using the students design, there tends to be a sense of ownership of the criteria used than when they apply the tutors’ criteria. Furthermore, PA allows students to learn from each other’s successes. In some instances students notice that the work they are assessing is better than their own efforts, therefore they can benefit from the work of the most able in the group. Similarly, it helps students to learn from each other’s weaknesses too. When they discover mistakes in their peers work, it is usually good for them as the awareness of ‘what not to do’ increases and therefore refrain from making the same mistake. (Phil et al 2006) Development My practicum was in a primary school in Dar es Salaam city. I was allocated standard seven to teach English. Standard 7A is rather a large class with a roll of fifty three pupils. Boys were twenty eight while girls were twenty five. All were present. This was a double English lesson of forty minutes each. The Topic was Comprehension, Sub-topic; The library; Lenders and Borrowers. My main objectives were; by the end of the lesson, pupils should be able to read, understand, formulate questions, discuss and be able to evaluate their peers work using a rubric. I made a detailed lesson plan showing the teachers and learners activities. My teaching and learning resources were standard seven text books, dictionaries, flash cards with new words written on them, pictures of a library. The lesson started at 8.00am to 9.20am. Implementation I introduced the lesson with a vocabulary song as a brainstorming activity that was led by one of the pupils. I explained what I expected of them throughout the lesson, then used the self-selecting method to form groups of six and told them to choose a leader. We went through the guidelines that they would follow in their discussion groups. The passage had six paragraphs so I gave each group a paragraph. The learners read the passage as they listened to one another, noted down difficult or new words, and then generated three questions from their assigned paragraph. I assisted to organise the groups and how they would present. One member quickly read their paragraph as the rest of the class listened, other members gave new words that they came across and the three questions they had formulated. As they presented their findings I was writing on the blackboard the new words they had encountered, and the questions they had constructed. Together we discussed meanings of these words as pupils tried using them in sentences and checking them out in the dictionary. I noted that discussions were being led in Kiswahili though it was an English lesson. Cummins in McKay (2008) and Ellis stated that the first language (L1) is important because sometimes learners first think in it to make meaning in English. However, the discussion was very lively and everybody tried to participate. It also concurred with Goetz (2002) that different views from learners influence the direction of a lesson creating new learning experiences for both the teacher and the learner. As a class, we discussed the questions on the blackboard then I asked them to write the work in their exercise books, collect and put them on the teachers table. Together we discussed and made a marking criterion on the blackboard. I asked the class prefect to distribute the books to the learners making sure that one did not mark his or her own book. They carefully used the rubric to mark their peers work, then returned them to the owners to check and in case of any complains i moderated and explained to their satisfaction. Finally I gave each a foolscap and asked them to write down what they felt about the new method of assessment. This exercise was mainly to analyze the learners’ reflections and to evaluate myself as a teacher. Challenges My first challenge was the English teacher assigned to me was not co-operative. He was not willing to hand over a candidate class to me. I made him understand that my input would be beneficial to his professional development and the students’ grades. During group work, some learners took it for story telling time. I had a rough time controlling the noise and putting them back to focus. The chosen group leaders helped me have order in the groups and ensured participation of all members. Code switching was common as I related with the learners and as they interacted in their discussion groups. It was a challenge because they did not have the confidence to express themselves. Very few picked courage and participated in English. The rest when picked upon would request to speak in Kiswahili. I encouraged them to have confidence and to continue speaking in English because practice makes perfect. The learning environment was not very conducive. The floor was dusty and had pot holes. This was likely to cause health problems and injury. Due to the large class, desks were not enough. Learners shared four or five per desk which was quite uncomfortable. I advised the administration to discuss the matter with stakeholders so that the class would be repaired and desks added. This class did not have any teaching learning materials on the walls. They only had text books which were inadequate in a ratio of 1:5. Sharing was a problem because not all could access them. I advised the teacher that teaching and learning aids helped students to construct knowledge for themselves and develop effective learning strategies, thus laying a solid foundation for life-long learning. I also urged him to improvise teaching aids by using locally available materials for example, carton boxes to write on vocabularies and sentence structures and hang on the walls. I realized that peer assessment can be time consuming if practiced in a large class. Grouping learners, discussions, presentations and awarding marks consumed a lot of time which affected the next lesson. Since the school had extra classrooms, I encouraged him to create an extra stream and transfer some learners from 7A and 7B to the new stream if learners were to benefit from this kind of assessment. This is because a class of fifty three was too large putting into consideration the slow learners and learners with special needs who needed special attention. Conclusion Peer assessment had good impact on the teaching learning process where the learners and I jointly got involved in the assessment process hence owning the entire peer assessment procedures integrated in the lesson. This resulted into meaningful learning where feedback was instant. However, there were some challenges which we jointly addressed with the learners. For PA to be successful, meaningful procedures have to be put in place. References Black, P. William. (1998).Assessment and classroom learning: Assessment in education,principles, policy and practice in Irons, A. (2008). Enhancing learning through formative assessment and feedback. London: Routledge. Cunning,G.K. (1998).Assessment in the classroom: constructing and interpreting tests. London: RoutledgeFalmer. Irons, A. (2008).Enhancing learning through formative assessment and feedback. London: Routledge. Race, P., Brown, S. Smith. (2006). 500 Tips on assessment (2nd edition). London:

Effects of Counterfeit Goods on Customer Preferences

Effects of Counterfeit Goods on Customer Preferences The purpose of this research is to observe the Customer preferences of Pakistani people towards the counterfeit products in regards of fashion accessories and their purchase behavior and how does it affect the original brands. The people of Pakistan are considered to have distinctively different views towards the international brands as all of them want to use those brands but cannot afford it. Therefore they shift towards the counterfeit product of those brands. The main purpose is to see which factors play important role in shaping the customer preference, how it effect their purchase behavior and find out which factor helps the original brand in combating against counterfeit product. This research would help to understand the collaboration among counterfeit products and their respective original brand. Background: People of Pakistan are becoming more and more aware of brands due to the globalization. People are exposed to many brands and that is leading towards a trend that everyone wants to use a branded product and if they cannot afford it they switch towards the counterfeit products of that brand. Fashion industry has boomed over the years which means many different brands are introduce into the market. Pakistani youth is following fashion and brands are there to guide them. Our country has a huge power distance in the economy which means that not all of us can afford to get branded products to fulfill our need to follow fashion, therefore due to this sole reason counterfeit industry is increasing day by day. Pakistan is ranked as 44th country in total losses in net income due to counterfeit products. Total of $358 million losses in net income is recorded due to counterfeiting which shows that counterfeit industry has grown in past few years. This indicate that the purchasing behavior of the customers has shifted towards the counterfeit products rather than the original brand, but to which extend that cannot be determined. (Havoc scope, 2012) Pakistani fashion industry is rapidly grown industry with all of its commercial and cultural aspects. Interestingly, like other industries in Pakistan, Pakistan fashion industry has never seen the fall in its history. The popularity, success and liking of this huge enterprise are because of the urge of men and women to look stylish and up to dated. So it has been widely accepted, appreciated confessing the positive role of Pakistani fashion industry in raising awareness about the latest fashion among people of all classes. Certainly, Pakistan fashion industry is touching its height, striving to get more and more appreciation on international level, but on the other hand, it has to focus more on the marketing tactics (besides improving more and more) to occupy international market. (Fashion47pk, 2012) The growing menace of counterfeit products has become a serious problem for buyers and producers of fast moving consumer goods, so the countrys law enforcement agencies must acquire the ability to investigate this white-collar crime, says an expert. According to an international report about 65% of the goods being sold in the country are fake, which are harming the consumers, producers and the economy, said by a leading Intellectual Property Lawyer, who was appointed by World Intellectual Property Organization (WIPO) to draft rules for intellectual property laws of Pakistan. (APP, 2012) Basically this research is a tentative study of Pakistani customer preference towards counterfeit products, their purchasing behavior and how does it affect the original brand, thus helping us to understand the relationship between the counterfeit products and the original brand. Chapter 1 Introduction: The purpose of this research is to understand the consumer preference criteria of the counterfeit products of the original brand. Pakistans fashion industry is growing and everyone is getting aware about the brands and the need is driven to accessorize in the daily life. Due to the social media and social networking the peer pressure is increasing and the youngster would do anything to fit in. Economic conditions of Pakistan are fluctuating due to which everyone cannot afford to buy branded accessories so they switch to counterfeit. Price is the major factor in the usage of counterfeit but the question rises that which factors contribute in developing the customer preference, customer purchasing behavior and how does they affect the original brand. Our research would be the combination of different research methods. In correlational research method we would conduct a systematic investigation of the impact of counterfeit products on the preference of customer, their purchasing behavior therefore its effect the original brand and the survey tool will be used. Experimental research method would be used to conduct the quasi experiment and double blind testing as there result would provide a conclusive result of the interdependence of the variable include in the research. In general our research would be the mixture of both qualitative and quantitative research therefore we will use the method of triangulation thus giving us a broad spectrum for finding their absolute results. In triangulation approach we will use both the technique that is the data and methodological approach because by using different methods, data sources we can counterbalance bias characteristic in a specific data source. Now coming towards the industry in which our research would be conducted and that is Fashion industry. Fashion industry is very vast; it includes cloth, make up, shoes, accessories, furniture and body piercing. Fashion industry started booming in Pakistan and the big advantage it gained was that it had the glimpse of various civilizations in it. The remarkable change in the Fashion Industry of Pakistan started with the beginning of 21st century, when the young designers tried to give a new direction to fashion in Pakistan. Our research would focus on the accessories segment of the fashion industry. Due to globalization every country is bombarded with international brands and the level of competition has gone up. Now Pakistani designers are known in international markets and many international shows feel proud to invite them, this not only improves the content of their runway, but also projects the soft image of the country as a talented young generation. In Pakistan both the domestic and international brands of this segment has created a buzz; which in result created a wave in the youth of our country. Everyone is accessorizing to fit in and using these different brands helps them to acquire a status co which would otherwise take time without these brands. Therefore our research would help us in determining the factor that drives the customer preference, the factors that control their purchasing behavior and would identify their roles which would be a set of guidelines for the original brands that will not only provides them information to combat with counterfeit but also how to avoid the process on the whole. Scope: Our research would be steered in accessories segment of fashion industry because in this segment counterfeiting is most common in our country. Our population would be the twin cities (Islamabad, Rawalpindi) because in both cities major markets the counterfeit products and original brands are coexisting. This research would be beneficial to major brands whose market share is being damaged by these counterfeit products. Objective: Our research revolves around the effect of counterfeit products on specific attributes and their impact on original brand so our objective would be: General objectives: Find out the factors that affect the perception of a brand or counterfeit products. Find out reasons for a customer purchasing behavior towards a brand or counterfeit products. Notice external factors that may take role in the relationship among counterfeit products and their respected brands. Specific objectives: Conduct a double blind test Conduct a quasi-experiment (per and post design) Arrange a focus group Research model: The model that is going to be used in this research would be a blend of elements that are affecting the major attributes. The structure of the model would start form the counterfeit products factors or aspect that are going to influence the customer. Customer main perspective that would be looked upon is their preference and their buying behavior then their effect onto the original brand. The main model would be like; This model can further be break down into smaller model explaining the processes and proving the assumed hypothesis. Definition of terms: The main terminologies used in this research can be defined as: Counterfeit Product They are the fake replicas of the original brand; it includes any product containing an unauthorized representation of a trade mark or logo. Counterfeit product tricks the customer in making them believe that they are purchasing a legitimate product as it has similarities with the original brand and they are not easily differentiated. They are created to take advantage of the established worth of the original brand and grab their market share. In general it is the practice of manufacturing goods, often of inferior quality, and selling them under a brand name without the brand owners authorization. Customer Preference It can be define as the likeness or the choice of selecting product over the other product. If a customer generally likes a product, it can stay around for years and sell millions of copies. However, if customer do not likes the product, it could disappear very quickly. Customer preference is no doubt dependent upon culture, education, and individual tastes and among a plethora of other factors. It permits the customer to rank products according to the levels of utility they give the consumer. Customer Purchasing Behavior It can be assumed as the decision process by which customer search, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. This behavior is driven by the cultural, social, personal and psychological factors. Since every person in the world is different, it is impossible to have simple rules that explain how purchasing decisions are made. So put it simply it comprise of how people buy, what they buy, when they buy and why they buy it. Research Question: This research would emphasis on these simple questions that are: Do counterfeit products create such a habitual buying behavior that consumers dont revert back to original brands even if they are offering better features? Determine what factors play important role in shaping customer preference with respect to counterfeit products? Determine which factors play important roles in influencing customer purchasing behavior with respect to counterfeit products? What are the factors shifting customer preference towards counterfeit goods? Effects of counterfeit product on customers who are used to buy original brands? What factors will improve the image of original brand and help in combating against counterfeit product used by different companies? Hypothesis: H0: Counterfeit products dont effect the customers who buys original brand H1: Counterfeit products does effect the costumers who buys original brand H0: Customers who are appearance conscious do not have a positive relationship with intensity to buy counterfeit product H1: Customers who are appearance conscious do have a positive relationship with intensity to buy counterfeit product H0: Counterfeit products appearance do not effect customers preference towards the original brand H1: Counterfeit products appearance do effect customers preference towards the original brand H0: The use of counterfeit product do not shift the customers preference of original brand H1: The use of counterfeit product do shift the customers preference of original brand H0: Materialism towards counterfeit product has positive influence on customer purchasing behavior H1: Materialism towards counterfeit product has negative influence on customer purchasing behavior