Sales Emails Theyre Not About Selling (Really!) - The Writers For Hire

SALES EMAILS: THEYRE NOT ABOUT SELLING (REALLY!) Want to improve the click-through rate on your sales emails? Stop trying so hard. Well, theres a little more to it than that but the bottom line is, if you want to make sure that your sales emails dont end up in the spam folder, you need to make sure that youre not striking the wrong tone with an overly salesy email (studies show that people get more anxious and apprehensive the more you try to sell to them). Your best bet, according to Flint McGlaughlin of MECLABS is to keep the tone helpful and no-pressure think customer service rather than sales. A few other factors that may be hurting your click-through rate? Vague subject lines; emails that look like landing pages, rather than messages; paragraphs that are too long (or too short!); and poor design choices such as the dreaded white-text-on-a-black-background look (And yes, people still do that. Even though they shouldnt.) To learn more about crafting a killer sales email, watch this free MECLABS copywriting clinic. Its about 30 minutes long and totally worth it. The live critiques are super-helpful.

Mistake Essay Example

Mistake Essay Example Mistake Essay Mistake Essay Life is a series of choices, and whatever you choose will affect your life. It can be a small choice like when we decide our direction and it will lead you to the destination, or it can be a bigger choice that can cause a huge event in your life. I want to tell a story about my best friend, Huh who told me that trying, practicing and learning are the keys that can open your door to success. He was Just like other people, by having a bad choice, so he made a big mistake six years ago in his life that he could never roger and it also became a good lesson for him to learn how to cope with life obstacles. His mistake was a bad memory that always stayed somewhere deep in his mind. He still remembered every single thing like it happened yesterday. It was at the time when he came to the United States. He missed home, friends, family, and everything in his country so much. Moreover, his English was terrible at that time. He could not understand when people were talking and he could not say anything. He was lonely and bored. He felt so bad when he was with his classmates because he didnt understand them. When he was watching a movie his friends, he didnt understand the movie, so I had to look around and laughed with them when they were laughing, because he did not want anybody to know his weakness. He drank a lot of beer when he got home and tried to forget about everything. He dropped out of school and started going around the city to kill time. Therefore, I did not want to finish his life like that, and he figured out that he needed help

Griffith Observatory in Los Angeles

Griffith Observatory in Los Angeles Not far from the iconic Hollywood sign, on the south-facing slope of Mount Hollywood, stands Los Angeles other famous landmark: the Griffith Observatory. This popular movie locale is actually one of the largest observatories in the world open for public viewing and one of a selection of great space-themed places to visit in the U.S. Every year, more than a million and a half visitors look through its massive telescopes, learn from its exhibits, and experience planetarium shows. Fast Facts: Griffith Observatory Location: Griffith Observatory is located in Griffith Park in Los Feliz, Los Angeles.Altitude: 1,134 feet above sea levelMain Attractions: Zeiss telescopes (composed of a twelve-inch and a nine and a half-inch refracting telescopes), Coelostat and solar telescopes, planetarium, exhibits, and free-standing telescopes for public use.Griffith Observatory receives well over 1.5 million visitors a year.Admission to the observatory is free; fees apply for parking and tickets to see the planetarium show. Griffith Observatory is unique because its purely a public observatory and prides itself on providing a chance for anyone to look through a telescope. Its theme and main goal are to turn visitors into observers.  This makes it a very different type of observatory than its research siblings, which focus entirely on professional astronomy observing. An aerial view of Griffith Observatory in 2006.   Griffith Observatory, used by permission.   History of the Griffith Observatory The observatory began as the dream of financier, mining magnate, and real estate developer Griffith J. Griffith. He came to southern California from Wales in the 1860s and eventually acquired the land where the observatory and park now sit. Griffith was fascinated by the great parks he saw in Europe and envisioned one for Los Angeles. Eventually, he donated his property to the city for that purpose.   In 1904, Griffith visited nearby Mount Wilson Observatory (where astronomer Edwin P. Hubble made his discoveries) and fell in love with astronomy. He wrote: If all mankind could look through that telescope, it would change the world.  Based on that visit, Griffith decided to offer money to the city to build an observatory on top of Mount Hollywood. He wanted to make sure that the public would have access to a telescope to carry out his vision. It took some time to get the building approved, and it wasnt until 1933 (14 years after Griffiths death) that ground was broken. The observatory was conceived as a monument to science, would always be open to the public, and had to withstand all but the strongest earthquakes. The final floorplan design for the Griffith Observatory in 1933.   Griffith Observatory, used by permission. The observatorys planning team included scientists from Caltech and Mount Wilson, along with engineers who created plans for the observatory and its Foucault Pendulum, a 38-foot-diameter model of a section of the Moon sculpted by artist Roger Hayward, and a three-in-one coelostat so visitors could study the Sun. For public viewing, the teams selected a 12-inch Zeiss refracting telescope as the best commercially available instrument. That instrument remains in place, and visitors can view planets, the Moon, and selected deep-sky objects through it. In addition, they can watch the Sun during the day through the coelostat.   The original plans for Griffith included a cinema. In 1923, after the invention of the planetarium instrument, designers for the observatory approached the Griffith family to see if they would permit a planetarium theater to be built in its place. They agreed to the planetarium, which featured a Zeiss planetarium instrument from Germany.   Griffith Observatory: Continuing Astronomy Access The Griffith Observatory opened its doors to the public on May 14, 1935, and was transferred to the citys department of parks and recreation. The parks also work with a support group called Friends of the Observatory (FOTO), in a unique public-private partnership to secure funding and other support for the observatorys ongoing mission. Tens of millions of visitors have passed through its doors, including hundreds of thousands of local school students who visit via a program funded by FOTO. The planetarium also produces unique programs that showcase the exploration of the universe.   Former director Cleminshaw working with Apollo astronauts during their training in 1967. Griffith Observatory, used by permission. Throughout its history, Griffith has served as the training ground for budding astronomers as well as astronauts. During World War II, the park hosted soldiers, and the planetarium helped train aviators in navigation. In the early 1960s, it continued that tradition by offering celestial navigation classes to 26 Apollo astronauts, including some who flew to the Moon. Over the years, the facility has broadened its access and modernized.  Four directors have guided the institution: Dr. Dinsmore Alter, Dr. Clarence Cleminshaw, Dr. William J. Kaufmann II, and currently Dr. E.C. Krupp. Expansion and Renovation The Griffith Observatory was so beloved that, in the words of its staff, it was being loved to death. Millions of visitors trekking through, air pollution effects, and other building problems led to a renovation. In 2002, the observatory closed and commenced a four-year rehab of the building, its exhibits, and the newly christened Samuel Oschin Planetarium. The renovation cost just over $92 million and left the observatory with much-needed modernization, exhibits, and a new planetarium instrument. It reopened to the public on November 3, 2006. Today, Griffith offers free access to the building and telescopes, with a small admission charge required to see the planetarium show. It hosts public star parties once a month, as well as other astronomy-related events.  Ã‚   Events such as lunar eclipses (shown here imaged through the Observatorys 12-inc telescope draw crowds of visitors to Griffith Observatory. Griffith Observatory, shot by Tony Cook. Used by permission.  Ã‚   On September 21, 2012, it welcomed thousands of visitors to witness the historic flyover of space shuttle Endeavor as it flew to its final stop in Los Angeles on the way to the California Science Center. From eclipses to stargazing, the observatory is well known as the place to be for cosmic events throughout Southern California.   Thousands gathered at Griffith for the last flyover of space shuttle Endeavour before it was delivered to the California Science Center in September 2012.   NASA Griffiths Exhibits and Lecture Offerings The observatory has a number of well-known exhibits, including a Tesla coil and an image called The Big Picture. This image, which represents a tiny portion of the sky in the Virgo Cluster (a cluster of galaxies) that can be covered by holding ones finger out at arms length, shows visitors the immensity of the universe and the objects it contains. The exhibits are intended to spark imagination and inquiry among visitors, through a sustained visit to the universe. They cover everything from the solar system and Earth to the most distant reaches of the observable cosmos.   In addition to exhibits, the observatory offers lectures each month in the Leonard Nimoy Event Horizon theater. This special space is named in honor of the late Star Trek actor who portrayed the Vulcan character of Mr. Spock in Star Trek. Nimoy was a big supporter of the planetarium and was active in the effort to secure funding for its renovation. The observatory offers live-streaming access to talks in the Nimoy as well as other events. It also creates a weekly sky report and offers news archives online.   One part of the exhibition at Griffith, which spans from stargazing to astronomy research. This section includes The Edge of Space and Depths of Space. Griffith Observatory, used by permission   Hollywood and Griffith Observatory Given its prominent location on Mount Hollywood, where it can be seen from throughout much of the Los Angeles basin, Griffith Observatory is a natural locale for movies. It has many connections to the entertainment industry, ranging from the Hugo Ballin (a Hollywood set designer) murals in its main rotunda to the late James Dean Rebel without a Cause statue outside the building. Many movies have been shot at Griffith since its opening. This includes scenes from Rebel as well as more recent films such as The Terminator, Transformers, The Rocketeer, and La La Land. A Must See Experience Griffith Observatory is iconic and legendary, and its place on Mount Hollywood has earned it the nickname The Hood Ornament of Los Angeles from its long-time director, Dr. E.C. Krupp. Its a familiar part of the skyline, accessible to all. It continues to provide a glimpse of the cosmos for those who make the trek up the mountain.   Sources griffithobservatory.org/Griffith Observatory TV, https://livestream.com/GriffithObservatoryTVhttps://www.pcmag.com/feature/347200/7-cool-things-to-see-at-la-s-griffith-observatory  http://thespacewriter.com/wp/2015/05/14/griffith-observatory-turns-80/https://theculturetrip.com/north-america/usa/california/articles/8-films-where-las-griffith-observatory-plays-a-pivotal-role/

Teaching masculinity Essay Example | Topics and Well Written Essays - 1000 words

Teaching masculinity - Essay Example This paper caters to the question of development of masculinity in young boys through the system of education, and discusses how the concept of gender shapes the existing pedagogy and the democracy of the country. Nature of masculinity The social position of women has been a debatable topic all around the world. The topics on the system of education for girls, their social status and the availability of facilities for them have been put on the table. This issue has an obvious counterpart. If the system of relations is questioned form one side, the other side comes under focus automatically. The question could not inevitably â€Å"be confined to women and girls† (Connell, 2008, pp. 131). The established concept of ‘manhood’ is subject to the changes of time. ‘Manhood’ is bound by the nature of masculinity, practices that are seen as gender specific and deemed appropriate for the male and the preset ideologies. But while the social relations are questio ned, different aspects come under the circumference of the debate. Educational issues are a major part of the debate. The concept of gender has been a part of the pedagogical experiences of the schools and other educational institutions. The pedagogy is based upon the society that houses and rears the boys to make them become what they are. In this concept a vast range of concerns have to be addressed, starting from â€Å"men’s and boys’ health to men’s domestic and military violence† (Connell, 2008, pp. 1

Summarize the banking system Research Paper Example | Topics and Well Written Essays - 250 words

Summarize the banking system - Research Paper Example Institutions that are concerned with this type of economic interest are the investment banks. Then there are those banks that deal with the monetary policies and the change in the value of a specific currency since trade cannot happen without the presence of currency. Such institutions are called the national central banks (Mullineux & Murinde, 2003).   A trustworthy banking system is important since it assures individuals that their finances are safe and that banks are trustworthy. If an individual is going to trust the bank with their money, then the system might as well be secure, trustworthy and reliable. The banking system has evolved with time. With the presence of technology, it has become more secure, safe, trustworthy, efficient and reliable (Mullineux & Murinde, 2003).   From the time there was the presence of goldsmiths to the current time where there is the modern federal banking system; there has been much change in the system. There was a time that the main piece of trade was metal; gold, silver and bronze (Apel, 2006).  Presently, the main item of trade is money. Banking in the United States is considered best since when it comes to the banking structure, it is consisted of a number of regulators. Compared to other countries like Japan, in the U.S, banking is regulated at two levels; the federal level and the state level (Apel, 2006).   In Japan, the regulation of the banking system is combined into a single financial agent. For the United States, the advantage is that the state maintains separate services ranging from security, insurance, commodity and all this is different from the banking services (Apel,

Interpersonal Communication Essay Example for Free

Interpersonal Communication Essay In the healthiest of environments, people advance from ‘relationship’ to ‘engaged’ status because two people have mutually acknowledged each other, have common understandings, and act with the other person’s concerns in mind. A relationship, be it for marriage, friends or business, requires a domain of actions and an assessment that your partner is worth trust because they act with the intention to take care and not betray shared concerns. One of those elements is the interpersonal communication between the people in the relationship. When communicating effectively, there is a behavioral coordination that results from the coupling between two people in such a way that the relationship can limit the drift of day-to-day life, and move with effective communication practices that will address fundamental concerns. The bedrock of effective interpersonal communication is to first know who ‘you’ are. Review and understanding of your self-concept, self-image, self-esteem, and personality will allow for greater spaces for possibility to understand the same elements of your partner. Interpersonal communication involves both verbal and nonverbal communication and both of these communication types can be expressed in a variety of different ways. One aspect to clearly understand is that communication is complex because it involves two or more people to be in a dance of coordinated action that will take care of concerns and/or fulfill the narrative of the future. Communication is also continuous; to be most effective in the domain of interpersonal communication there is a requirement of recurrence, recursion  and reciprocation. Communication is also dynamic in that the action requires the embodiment of practices that allow you to transform between public, private and behavioral queues with your significant other. Equally important to remember is the misconception that communication cannot transform interpretation. Languaging is a linguistic coordination of linguistic coordination’s, a domain of descriptions of descriptions that refer back to themselves for meaning. Our classroom text asserts that we cannot exactly repeat something we have said in the past. Even if our words are the same – the tome of voice and other characteristics such as posturing and tone will differ- and the listener will also have a different impression (sole, K. 2011). Communication is also irreversible in that we cannot take back our words once spoken. This is why it is very important to be conscious of what you are saying in moments of anger when you might say something that you may later regret. The harmonious combination of two different points of view can certainly be viewed as a barrier to effective interpersonal communication because balance between the two is not always achieved. Common communication problems in relationships are assessed as: 1) Silence or refusal to speak; 2) giving into the other person at a cost of self or the relationship (also known as placating); and 3) psychological requests or reports – which is essentially the announcement of a feeling, emotion, or state of being without any commitment to act from the assessment produced an/or speaking without regard for the truth to fulfill a concealed agenda. Let’s face it – the silent treatment is more often than not a way of inflicting pain on the other person, or to get them as angry or disappointed as you are. Either way, there are no good outcomes possible for effectiveness to be achieved. Giving in to your significant others demands can defuse a negative situation, however, over the long term you can loose who your ‘self’ is and the foundation of the relationship can begin to become eroded. Visions of virtues, what is a good life, beliefs, and what is important for being taken care of can be lost subconsciously without you even knowing it when you give into placating. The last of the three barriers mentioned is psychological warfare. This could be sabotage born out of feelings of resignation, despair, boredom, resentment, distrust, confusion, being overwhelmed, and skepticism. It is important to try and be a third party observer of your moods because they color your outlook about your relationship and the world over extended periods of time. Moments of perturbation should be discussed with your partner in the moment or soon after so that bottled up aggression does not have the opportunity to morph into something much worse in the future such as ‘playing games’. As reviewed in chapter three of our classroom text, what you perceive in the world depends on what you pay attention to (Sole, K. 2011). With acceptance of this assertion then it is easier to understand how you organize and interpret what you perceive, and the framework of your emotions take place. Always remember that emotions are specific ungrounded assessments that live in our bodies for only a short period of time as feelings and thoughts. The perception of your partner may differ from your own; in fact, it most likely does because you both have had two different journeys throughout life from birth to the present moment. It is important to remember that emotions are the result of perturbations of our nervous system and provide automatic and ungrounded assessments about the world because as reviewed earlier, our individual ‘worlds’ are made up of only what we are paying attention to. Some emotions are inherited genetically and some are learned. Emotions though, only tell us how we ‘feel’; not the ‘truth’. With this in mind we can begin to understand then to be careful to know the difference between stating a ‘truth’ to our partner and making an ‘assertion’. With interpersonal relationships it is important to be aware of our emotions and how they affect the people around us, including our significant others. Non-verbal communication is defined as communication of a message without words, which means that it encompasses a wide range of vocal and visual signs and behaviors (Sole, K. 2011). Throughout your relationship you will  express yourself not only with your voice or with a pen, but also with eyes, facial expressions and body posturing. When listening to your significant other it is recommended to be aware of your body posture; the technical term for this is called kinesics. For example, sometimes there is no greater expression of affection for someone than the embrace of a hug or putting your arm around them (Burgoon, Buller, Woodall, 1996). As time goes on most partners begin to pick up on what the other is thinking without even speaking through non-verbal communication habits. For example, my fiancà ©e figured out that whenever I rub my eye with my index finger by putting pressure in corner of eye, I am in a mood of frustration or anger; and I never realized I did that till she pointed it out to me! Emotional Intelligence, also known as EI, is a reference to the capacity that someone has to understand, communicate, and manage emotions; and further the ability to understand and respond to the feelings of others (Sole, K. 2011). This is an especially powerful element to successful relationships because it expands the different possibilities for thinking and actions that a couple can take throughout a lifetime together. EI is a reference that someone has a background of listening taking place where future possibilities are being listened to, even while declarations for thinking or acting have taken, or are taking place. Take the various moods of yourself and your significant other for example. The understanding of moods can help in managing conflicts with one another. Moods color a persons point of view about life for periods of time and have body postures associated with it. If you see your significant other standing with their arms crossed and eyebrows bent while eyes are starring at you like daggers, then you may not need them to say that they are frustrated because you can interpret that with your level of emotional intelligence. A submission from my own meandering experience on like is to recognize the difference between the things you can, and the things you cannot change in life. Do your best to let go of negative thoughts and change negative interpretations. If your significant other is not able to spend a lot of time with you because of the amount of time you work for example, then  instead of ‘getting down’ on it be thankful that you get to end the day with him or her, and that they are ambitious instead of lazy. Another broad suggestion that does not encompass a specific situation would be to stay away from â€Å"I† statements. Our text for the class uses a great example for this. Instead of â€Å"you make me so angry sometimes† TRY: â€Å"I am so angry with you sometimes†. It shows that you are taking ownership for your own emotions and are describing a behavior instead of simply acting on it without thinking the situation through. CLOSING: The bedrock of effective interpersonal communication is to first know who ‘you’ are. Review and understanding of your self-concept, self-image, self-esteem, and personality will allow for greater spaces for possibility to understand the same elements of your partner. References Bower, B. (2010, November). Shared talking styles herald new and lasting romance. U.S. News World Report, 1. Retrieved from ABI/INFORM Global on July 22, 2011. Document ID:2223940991 NARA SCHOENBERG. (2011, February 6). Can we talk? Researcher talks about the role of communication in marriages. Houston Chronicle,p. 7. Retrieved July 28, 2011, from ProQuest Newsstand. (Document ID: 2260839481). Nathan Miczo, Chris Segrin, Lisa E Allspach. (2001). Relationship between nonverbal sensitivity, encoding, and relational satisfaction. Communication Reports, 14(1), 39-48. Retrieved July 25, 2011, from Research Library. (Document ID: 72022836). Preston, P. (2005). Nonverbal communication: Do you reallynsay what you mean? Journal of Healthcare Management, 50(2), 83-6. Retrieved from ABI/INFORM Global. Document ID: 814698921 Sole, K. (2011). Making connections: Understanding interpersonal communication. San Diego, CA: Bridgepoint Education, Inc. (https://content.ashford.edu)

Discrimination Against the Deaf Culture Essay -- Discrimination Again

The deaf community does not see their hearing impairment as a disability but as a culture which includes a history of discrimination, racial prejudice, and segregation. According to an online transcript,â€Å"Through Deaf Eyes† (Weta and Florentine films/Hott productions Inc., 2007) there are thirty-five million Americans that are hard of hearing. Out of the thirty-five million an estimated 300,000 people are completely deaf. There are ninety percent of deaf people who have hearing parents (Halpern, C., 1996). Also, most deaf parents have hearing children. With this being the exemplification, deaf people communicate on a more intimate and significant level with hearing people all their lives. â€Å"Deaf people can be found in every ethnic group, every region, and every economic class† (Weta and Florentine films/Hott productions Inc., 2007). The deaf culture and hard of hearing have plenty of arguments and divisions with living in a hearing world without sound however, that absence will be a starting point of an identity within their culture as well as the hearing culture (Weta and Florentine films/Hott productions Inc., 2007). In today's times, it is possible for a deaf family to characterize themselves as an all American family. For many centuries hearing people classified deafness as a horrendous misfortune. As reported by a historian at the University of Iowa, Doug Baynton, in the early 1800's most of the deaf people in America lived in segregated rural areas from one another, and with little communication with the people around them. â€Å"They also had a limited understanding of what they could do – of their own possibilities. People with deaf children really had no idea of what their children could achieve† (Baynton, D., 2007). There... ...eline of hearing devices and early Deaf education [Fact sheet]. Washington University School of Medicine, St. Louis, MO: Author Gallaudet University. (1997). Public relations Gallaudet University: The beginnings. Gallaudet University, 1-17. Retrieved from http://pr.gallaudet.edu/ Halpern, C. (1996). Halpern: Listening in on deaf culture. University of Colorado Journals, 1-6. (Original work published 1995). Retrieved from http://www.colorado.edu/ National Institute of Health. (2011). National Institute on Deafness and other communication disorders: Improving the lives of people who have communication disorders. National Institute on Deafness and other communication disorders,2-2. Retrieved from http://www.nidcd.nih.gov/ (Weta and Florentine films/Hott productions Inc. (2007). Film transcript: Through Deaf Eyes. PBS, 1- 69. Retrieved from http://www.pbs.org/

GFI Executive Report

Gracie Fay International (GIF) has an art to understand their abilities to record, classify, and summarize their financial, but they are lacking the understanding of their cost accounting systems, product costs for production of took balls, specific job order cost for special order products, and their cost information on the two models of pitching machines, which all of these areas are not being Justify on how Important cost accounting is too growing company Like GIF.These four areas will be explored In more detail in order to shed light on each activity, which will ensure that GIF Is asking a profit, correct decisions, and recognizes any corrections that need to me made. GIF must understand that cost accounting Is an Important function In their corporate strategy. Cost accounting Is known as managerial, or management accounting, which It provides economic, and financial Information In making decision for the company. Its mall objective is to provide information In ladling management to plan, direct, and control operations.It also improves these controls by supplying data on the cost incurred to each manufacturing department. The skill sets that I have will enhance GIF on many levels, and they include; full knowledge of purchasing policies, processes, and procedures, balance and reconcile records, able to research and resolve unbalance issues, have strong technical skills, solid decision making skills, and the ability to exercise independent Judgment, prioritize and plan, work activities efficiently to meet deadlines, work as a team or independently, detailed oriented, excellent oral and written communication skills, and strong mathematical skills.Cost management is used to plan, and control the company's decision process, in which reduce cost would be lower, and product value would increase for customers. It provides information that ensures management makes short, and long term decisions no matter what kinds of materials are being used, changes in plant proce ss, or in product design. Management would make these kind of decision to increase short term profits, and Improve the long term position of the company. There are three cost system that are used for manufacturing operations; Job order cost system, Process cost systems, and Activity based (BBC).Job order Is used to reduce products for specific orders, and It estimates the costs with producing the goods for different Jobs (Atkinson et. Al. 2005 p. 79) Process costing Is often used by companies that operate using continuous processing. This type of system applies the costs of production, labor and support actively as the goods pass through the different process stages. (Atkinson et al, 2005, p. 92-94) BBC has a two stages, the first stage Is cost Is allocated to pools, and the second stage Is the cost pools are allocated to products, or services. (Edmonds et al, 2006, p. 33). These septets include understanding the difference between manufacturing, and non manufacturing costs, computi ng the cost of manufacturing a product, indemnifying cost behavior when it comes to utilizing cost volume profit relationships, setting prices, budgeting, controls, and capital when it comes to the company's strategies. Transform raw materials into finished product, and the cost consist of basic materials, and components, labor, and factory overhead in order to complete a finished product. The material, and labor is classified as direct, or indirect to the finished product.To explain direct material, it is taking major components, which can be traced to the finished product. It counts these components carefully, because of the significance to the product, for example take a lawn mower its major components are the engine, wheels, and handle, but the indirect materials is those minor items like screws, nuts, bolts, washers, and lubricants, which is accounted for as factory overhead. Cost accounting also includes direct labor costs, which is all labor costs for specific work performed on products that can be conveniently and economically raced too product unit.Factory overhead is all factory costs that are indirectly related with the finished inventory. When it comes to cost behavior, the costs do not change in total, even when the product numbers increase, or decrease, and is considers to be fixed cost, an example would be rent. Other cost that a factory may incur would be known as non manufacturing cost, which includes selling, administrative, and financing costs that are deducted as expenses from the sales revenues. The manufacturing production process includes, Job shops, batch flows, etc. Which help determine the type of product cost system the company may utilize.It is understood that when making a decision its best to use estimation of costs, but management must have a good idea on how costs behave. There are several methods that management could use; the high low method, or the least square regression. When a company is setting prices there is one approac h to think about, that would be the cost plus pricing. Then the company can apply the proper markup given the competitive market conditions, and other factors, like target selling price. In equines a budget aids in planning, and controlling of the company. Master budgets consist of operating, and financial budgets.The operating budget forecast sales, while financial budget is based on data from income statement. Let not forget that budgetary control is needed, this process compares actual operating results, and to identify problem areas in order to correct the issues. In conclusion cost accounting provides products, or services that greatly benefit Gaffs management team in many areas such as, competition, downsizing, or expanding globally, therefore GIF must understand that without cost accounting in their business plan the company may not be able to expand their activities, remain profitable or improve its competitive standing. Art 2 Product Cost Variable Fixed Direct Electricity x Real Estate Taxes x Indirect Leather to tie wood together Manufacturing Labor Water x Lubricants for Machinery Equipment depreciation Electricity, and Water- is manufacturing, variable cost, because the business depends on electricity, and when sales have increased it creates more demand for more product. Real Estate Taxes, and Equipment depreciation- is fixed, because it remains instant within a relevant range of volume, or activity.

Pride and Prejudice by Jane Austin Essay

In the 1995 BBC adaptation of Austen’s novel, screenwriter Andrew Davies creates a Pride and Prejudice which upholds and celebrates the patriarchal institution of marriage. Davies pares down the multiple sub-plots which are representative of realistic female experiences and chooses, instead, to ignore Austen’s feminist intent. To the entirely female perspective of the novel, Davies adds a male narrative point of view as well as a male gaze and overt sexuality effectively to deny female subjectivity in the film. The paper also argues that popular culture has betrayed Austen’s intent by suppressing her subtle subversion of the marriage plot. Pride and Prejudice, which chronicles the courtship and eventual marriage of Elizabeth Bennet to Fitzwilliam Darcy, involves the education of both Elizabeth and Mr. Darcy, who must overcome their false impressions before they can respect and love one another. The novel’s opening line, â€Å"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife† (51; ch. 1), alerts the reader from the outset that the plot centres around marriage. In the next sentence, Austen sets the stage for her ingenious disruption of the marriage plot by establishing the male rather than the female as the object of exchange: â€Å"However little known the feelings or views of such a man may be on his first entering a neighbourhood, this truth is so well fixed in the minds of the surrounding families, that he is considered as the rightful property of some one or other of their daughters† (51; ch. 1). Austen creates an intensely personal environment where the plot focuses on the relationships between the female characters within the domestic sphere as well as on the developing romance between Elizabeth and Mr. Darcy. Major differences exist between Austen’s novel and the 1995 BBC adaptation of Pride and Prejudice in regard to point of view, the male gaze and overt sexuality. In this women’s picture, aimed at a predominantly female audience, the â€Å"look† of the camera more frequently follows the narrative from the heroine’s perspective so that the spectator sees what the heroine sees. Although much of the BBC adaptation of is filmed from Elizabeth viewpoint, the camera’s gaze frequently switches to bring a male point of view and male experience to the forefront. While there are significant differences between Austen’s novel and the BBC adaptation in terms of its narrative point of view, the novel and the film employ the looks exchanged between characters in a similar fashion to accentuate Darcy’s attraction to Elizabeth. In both versions Elizabeth first falls under Darcy’s scrutiny at the Meryton assembly when he insults her by declaring that she is not attractive enough to render her acceptable as a dance partner. Upon overhearing his disdain, Elizabeth promptly gets up from her chair and removes herself from his critical notice. After this initial encounter, Austen’s narrative describes how Elizabeth quickly becomes an object of great interest to Mr. Darcy: Mr. Darcy had at first scarcely allowed her to be pretty; he had looked at her without admiration at the ball; and when they next met, he looked at her only to criticise. . . . Though he had detected with a critical eye more than one failure of perfect symmetry in her form he was forced to acknowledge her figure to be light and pleasing. (70; ch. 6) As the novel progresses, Elizabeth becomes increasingly cognizant of Mr. Darcy’s gaze. While visiting the Collins’ at Hunsford, Elizabeth once again encounters Mr. Darcy. While Elizabeth is seated at the piano conversing with Colonel Fitzwilliam during an evening spent at Rosings Park, Darcy â€Å"stationed himself so as to command a full view of the fair performer’s countenance† (206; ch. 31). Charlotte Collins suspects that Mr. Darcy is in love with Elizabeth and sets out to prove that her intuition is correct: She watched him whenever they were at Rosings, and whenever he came to Hunsford; but without much success. He certainly looked at her friend a great deal, but the expression of that look was disputable. It was an earnest, steadfast gaze, but she often doubted whether there were much admiration in it, and sometimes it seemed nothing but absence of mind. (214; ch. 32) In the BBC adaptation, however, Darcy’s gaze is far less ambiguous than it appears in Austen’s novel. The film has the advantage of being able to create a visual representation of the narrative, making it much more explicit to the spectator that Darcy’s constant observation of Elizabeth results from his desire rather than from his disdain of her. The screenplay offers the spectator a privileged position which allows him/her more knowledge than Elizabeth for, while Elizabeth naively suspects that there must be something horribly wrong with her to attract Mr. Darcy’s attention, the spectator understands that Darcy’s smouldering glances are the result of frustrated desire which he cannot conquer. In scene after scene, Darcy continues to fix his gaze on Elizabeth, watching from the window as Jane and Elizabeth depart in the carriage from Netherfield and scrutinising Elizabeth as she dances with Mr. Collins at the Netherfield ball. At times, Elizabeth seems completely unaware that she is being watched by Mr. Darcy while at others her awareness of his gaze makes her exceedingly uncomfortable. In the film adaptation of Pride and Prejudice, the interaction and conversations between Darcy and Elizabeth are most often filmed from such perspective that Darcy and Elizabeth rarely appear together in the same frame until the very end of the film. Although Elizabeth occasionally steals glances at Darcy when he is unaware, she does not return his regard until almost the conclusion of the film during a scene in which she and the Gardiners dine at Pemberly and Mr. Darcy smiles benevolently on her as she stands by his sister Georgiana at the piano. After his company has left, Darcy recollects with pleasure the eye contact he enjoyed sharing with Elizabeth earlier in the evening. Even when Elizabeth and Darcy are left alone to walk together, Elizabeth continues to avert her eyes from Darcy’s countenance. Despite the fact that she initiates the conversation which results in Darcy renewing his earlier proposal of marriage, she cannot meet his gaze. The film adaptation of Pride and Prejudice ends as soon as Elizabeth and Darcy are united in marriage and it is not until the final scene when Elizabeth and Darcy are leaving the church that Elizabeth can finally look into his eyes as they share a kiss to seal their union. The sexuality evident in the most recent incarnation of Pride and Prejudice on film represents a distinct departure from Austen’s novel. Unlike Austen, Andrew Davies introduces sexuality into Pride and Prejudice in his recent television adaptation, contending, â€Å"There is a lot of pent-up sexuality in Austen’s work and I have let it out† (quoted in Amis 34). In the film, male sexuality and desire are evident as the heroine falls under scrutiny of the male gaze. Several additions to Austen’s novel have been made in the section of the screenplay which recounts Elizabeth and Jane’s stay at Netherfield while Jane is recuperating from her illness. In one scene, Elizabeth, unfamiliar with the house at Netherfield, accidentally enters the wrong room and encounters Darcy playing billiards. As she turns to leave the room, he shoots her a brooding look and then, in a symbolic gesture, forcefully knocks a billiard ball into the pocket. A short time later, the spectator observes Mr. Darcy finishing a bath and then proceeding to look down from his window at Elizabeth romping in the yard with a dog. These cinematic images, instead of furthering the narrative, seem to have been included in the film adaptation primarily to establish Darcy as a sexual subject and set up Elizabeth as the object of his desire. Darcy vents his frustration in the physical activity of a fencing match during another portion of the filmic text invented for the screenplay. This scene demonstrates Darcy’s virility, and closes with a close-up of Darcy, glistening with perspiration from his â€Å"masculine† exertion, presumably referring to his love for Elizabeth as he proclaims to himself, â€Å"I shall conquer this. † Similarly, when Darcy makes an early return to Pemberly while Elizabeth is there on a tour, the camera focuses on Darcy striding back to his estate on horseback and then dismounting, undressing and diving into a pond on his property. Although in the novel Mr. Darcy does arrive unexpectedly at Pemberly to find Elizabeth there with the Gardiners, the film enhances the sexual tension between the two characters by embellishing an astonished and embarrassed Elizabeth’s encounter with a wet, partially clad Darcy. Although the screenplay positions Darcy as a sexual subject, female sexuality is virtually non-existent in the film except for a passive female desire characterised by waiting, frustration and misunderstanding. Despite the many differences between Austen’s novel and the screen adaptation of Pride and Prejudice, both versions portray female desire as essentially passive. The BBC adaptation of Pride and Prejudice reflects this feminist backlash characteristic of late twentieth century culture. By employing male point of view and the male gaze to transform Elizabeth Bennet into an object of Darcy’s sexual desire, the filmmakers have created a traditional ‘Hollywood’ picture. Although the BBC adaptation of Pride and Prejudice is. indeed, a â€Å"women’s picture,† it strays from Austen’s feminist intent. Although Austen ends her novel with the marriage of Elizabeth Bennet, she, nevertheless, skilfully empowers her heroine within the confines of the marriage plot. Despite the constraints imposed on her gender by the society of the late eighteenth and early nineteenth centuries, Jane Austen manages to some degree subvert the patriarchal ideology of the time period in which she lived. In addition, through her portrayals of unsatisfactory marriages and her references to the economic necessities which often left women with no options other than marriage, Austen creates distance between the reader and the heroine to prevent over-identification. By successfully inverting the male/subject and female/object roles at the conclusion of the novel, Austen convinces the reader â€Å"that Mr. Darcy was really the object of her choice† (385; ch. 59). Conclusively, a comparison of Austen’s Pride and Prejudice to the television dramatization of her novel illustrates how popular culture has betrayed Austen’s intent by suppressing her subtle subversion of the marriage plot. Although Austen never openly challenges the institution of marriage itself, she manages to be subversive by focusing the reader’s attention on the heroine’s personal growth and autonomy within marriage. Works Cited Amis, Martin. â€Å"Jane’s World. † The New Yorker 8 (Jan. 1996): 31-35. Austen, Jane. Pride and Prejudice. Ed. Tony Tanner. New York:Penguin, 1985. Pride and Prejudice. Dir. Simon Langton. Screenplay by Andrew Davies. Perf. Jennifer Ehle and Colin Firth. BBC/A&E, 1995.

Pacific Coast Migration Model Into the Americas

Pacific Coast Migration Model Into the Americas The Pacific Coast Migration Model is a theory concerning the original colonization of the Americas that proposes that people entering the continents followed the Pacific coastline, hunter-gatherer-fishers traveling in boats or along the shoreline and subsisting primarily on marine resources. The PCM model was first considered in detail by Knut Fladmark, in a 1979 article in American Antiquity which was simply amazing for its time. Fladmark argued against the Ice Free Corridor hypothesis, which proposes people entered North America through a narrow opening between two glacial ice sheets. The Ice Free Corridor was likely to have been blocked, argued Fladmark, and if the corridor was open at all, it would have been unpleasant to live and travel in. Fladmark proposed instead that a more suitable environment for human occupation and travel would have been possible along the Pacific coast, beginning along the edge of Beringia, and reaching the unglaciated shores of Oregon and California. Support for the Pacific Coast Migration Model The main hitch to the PCM model is the paucity of archaeological evidence for a Pacific coastal migration. The reason for that is fairly straightforwardgiven a rise in sea levels of 50 meters (~165 feet) or more since the Last Glacial Maximum, the coastlines along which the original colonists might have arrived, and the sites they may have left there, are out of present archaeological reach. However, a growing body of genetic and archaeological evidence does lend support to this theory. For example, evidence for seafaring in the Pacific Rim region begins in greater Australia, which was colonized by people in watercraft at least as long ago as 50,000 years. Maritime foodways were practiced by the Incipient Jomon of the Ryukyu Islands and southern Japan by 15,500 cal BP. Projectile points used by the Jomon were distinctively tanged, some with barbed shoulders: similar points are found throughout the New World. Finally, it is believed that the bottle gourd was domesticated in Asia and introduced into the New World, perhaps by colonizing sailors. Read more about the JomonRead about bottle gourd domestication Sanak Island: Redating Deglaciation of the Aleutians The earliest archaeological sites in the Americas- such as Monte Verde and Quebrada Jaguay- are located in South America and date to ~15,000 years ago. If the Pacific coast corridor was only truly navigable beginning around 15,000 years ago, that suggests that a full-out sprint along the Pacific coast of the Americas had to have occurred for those sites to be occupied so early. But new evidence from the Aleutian Islands suggests the sea coast corridor was opened at least 2,000 years longer ago than previously believed. In an August 2012 article in Quaternary Science Reviews, Misarti and colleagues report on pollen and climatic data that provide circumstantial evidence supporting the PCM, from Sanak Island in the Aleutian Archipelago. Sanak Island is a small (23x9 kilometers, or ~15x6 miles) dot about the midpoint of the Aleutians extending off Alaska, capped by a single volcano called Sanak Peak. The Aleutians would have been partthe highest partof the landmass scholars call Beringia, when sea levels were 50 meters lower than they are today. Archaeological investigations on Sanak have documented more than 120 sites dated within the last 7,000 years- but nothing earlier. Misarti and colleagues placed 22 sediment core samples into the deposits of three lakes on Sanak Island. Using the presence of pollen from Artemisia (sagebrush), Ericaceae (heather), Cyperaceae (sedge), Salix (willow), and Poaceae (grasses), and directly tied to radiocarbon-dated deep lake sediments as an indicator of climate, the researchers found that the island, and surely its now-submerged coastal plains, was free of ice nearly 17,000 cal BP. Two thousand years seems at least a more reasonable period in which to expect people to move from Beringia southward to the Chilean coast, some 2,000 years (and 10,000 miles) later. That is circumstantial evidence, not unlike a trout in the milk. Sources Balter M. 2012. The Peopling of the Aleutians. Science 335:158-161. Erlandson JM, and Braje TJ. 2011. From Asia to the Americas by boat? Paleogeography, paleoecology, and stemmed points of the northwest Pacific. Quaternary International 239(1-2):28-37. Fladmark, K. R. 1979 Routes: Alternate Migration Corridors for Early Man in North America. American Antiquity 44(1):55-69. Gruhn, Ruth 1994 The Pacific Coast route of initial entry: An overview. In Method and Theory for Investigating the Peopling of the Americas. Robson Bonnichsen and D. G. Steele, eds. Pp. 249-256. Corvallis, Oregon: Oregon State University. Misarti N, Finney BP, Jordan JW, Maschner HDG, Addison JA, Shapley MD, Krumhardt A, and Beget JE. 2012. Early retreat of the Alaska Peninsula Glacier Complex and the implications for coastal migrations of First Americans. Quaternary Science Reviews 48(0):1-6.

How To Nail Product Positioning With April Dunford

How To Nail Product Positioning With April Dunford The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you position a product or service can make or break your company. Stop right there. Forget everything you thought you knew about product positioning. Connecting your product or service with buyers is not a matter of following trends, selling harder, or trying to attract the widest customer base. Today, my guest is April Dunford, who has launched more than a dozen products and shares some of the biggest mistakes that startups, marketers, and entrepreneurs make with product positioning. Also, she’s the author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. April’s book describes her point of view on positioning and offers a step-by-step process to perfectly position your product or service. Career Change: Fake it til you figure it out. How hard can it be? Do it right, and the company grows quickly, gets acquired; you get bored and do another startup Definition of Positioning: How to win at doing something that a well-defined market cares about Perfect marketing execution won’t save you from weak positioning; marketing execution and results are only as good as positioning that feeds into them Who should decide the positioning for your product? Everybody Siebel Story: Too small to buy out beyond a billion dollars Positioning Pitfalls: People don’t do positioning deliberately; and when they try to fix it, they don’t follow a process but wing it or write a â€Å"Positioning Statement† Positioning Statement Components: Who’s your competitive alternatives? What are the unique capabilities or features that your product has? What’s the value that those features can enable for customers? Who’s my target customer? Is this a market that I’m going to win? Signs of weak positioning include: How a customer reacts to your product/service They compare you to a non-competitor; not in the right market Customer knows what you do, but not the value or why they should careLinks: April Dunford Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by April Dunford: â€Å"Not only is positioning a thing I should figure out, its potentially a super powerful thing.† â€Å"Two years after graduating from engineering, Im running this great big marketing team. Its global. I’ve got this giant budgeteven though I was completely unqualified for it.† â€Å"I focus on positioning, mainly because I think people do a really terrible job at positioning. Theres not many people that know how to do it right.† â€Å"A shift in positioning can totally result in a shift in the product roadmap, a shift in your pricing, a shift in a way you sell, a shift in your channels.† You see signs of weak positioning across your entire sales marketing funnel, but often the place where it’s most obvious is looking at how a customer reacts when they first encounter your product or your offering.

The Biological Aspects of Aging Assignment Example | Topics and Well Written Essays - 750 words

The Biological Aspects of Aging - Assignment Example It is, therefore, the renowned essayist and scholar Sir Francis Bacon has rightly stated the relationship between husband and wife in these words: â€Å"Wives are young men's mistresses; companions for middle age; and old men's nurses.† (literaturepage.com) The same applies to husbands too, who look after their elderly wives with extreme sympathy, compassion, and care. However, children should also acknowledge their responsibilities towards the aged and ailing parents; otherwise, their death leaves nothing but the feelings of utter repentance and remorse in the heart of the children. Though it is really worrying to note that dear aunt is suffering from depression, please do not take it to heart too seriously my dear. Man experiences several apparent and hidden changes as soon as he starts growing old. His physical and mental capacities start weakening gradually, which badly tells upon his mind and nerves. You see how certain factors work jointly to make man feeble and helpless. Since he is not ready for that all, he undergoes such disgusting feelings that cause depression, exasperation, and annoyance in him, which pave the way towards his psychological collapse and mental illness. The same is the case with my dear aunt and your kind mother Mrs. Andrew, who is undergoing mental retardation because of elderly years. â€Å"Certain psychological and physiological changes†, Ferrini & Ferrini observe, â€Å"that occur with age affect memory, thinking pro ­cesses, mood, and personality. Some of these changes are perceived as positive by elders. For example, th e elder has accumulated a wealth of experiences, which may result in improved judg ­ment, decision making, or empathy.† (2008: 194) You will also be worried about her weakness and ailment my dear Michael, as she would pretend a bit nagging too these days out of sheer feelings of depression and despair. Since elderly have a lot of experience and a bit wealth too.